Wanaque Avenue is a classic mainstreet nestled within New Jersey's rustic Highlands Region that saw its heydey between the sixties and eighties. A Redevelopment Plan for the downtown was adopted years ago, but a challenging economic environment stymied new investment. The Borough's Business Improvement District tapped Topology to develop a strategy, solve design challenges around difficult sites and attract new investment energy. Data suggested that new development was financially viable, but the Borough received little attention from regional developers. Topology tried a different approach: to align the public and private sectors, create a pitch book that property owners and brokers could use to attract investment in key downtown properties.
Insight: To get the results they want, Downtowns need to actively engage the private market rather than waiting for it to come to them.
“Redevelopment Ready” Pitch Book
John Soijian, Chairman, Pompton BID
Michael Fabrizio, Pompton BID Executive Director
Technical Team:Urban Design, Common Ground Design
Plan Completed, 2016